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Scooty Didi


The ‘scooty didi’, as she’s popularly come to be known, has emerged as a mascot for the Mission 2020 programme, encapsulating the community’s aspiration for change which is at the heart of realising the programme vision. Upon becoming ‘lakhpati’, owning a scooty for themselves – for experiencing the freedom of movement, for taking their farm produce to the market as well for taking their children to school, among other things – emerged as a dream which was articulated by the tribal women themselves and has become a powerful trigger to enthuse and encourage individuals to nurture their dream of moving towards the aspiration for prosperity and bringing about a change in attitude.

MISSION 2020: CREATING “LAKHPATI KISANS” AND BUILDING “SMART VILLAGES”

Building on its key learnings, CInI designed and initiated implementation of  a five year mission programme “Lakhpati Kisan – Smart Villages”, in April 2015. The goals of the programme under its Mission 2020 are:

  • Bringing 101,000 households irreversibly out of poverty with increased quality of life and life choices
  • Developing 17 blocks as regional drivers for growth across Maharashtra, Gujarat, Jharkhand and Odisha

The logo in the spiral form depicts the evolving life of a tribal household. Painted in Soharai art, the outer circle represents various livelihood Activities, while the inner circle represents the aspirations of well-being. The two core components are strengthened by solidarity and unity within the community facilitated through community institutions.

Programme Strategy

Strategies for Enhancing Incomes

  • Promoting Agricultural Clusters with Year-Round Market Linkages
  • Irrigation Support and Water Usage Efficiency

  • Promoting Complementary Livelihood Prototypes

Strategies for Enhancing Quality of Life and Life Choices

  • Ensuring Access to Quality Education and All-Round Development
  • Improving Access to Safe Drinking Water  and Ensuring Better Sanitation

  • Improving the Health Status of Communities
  • Promoting Digital Literacy among Tribal Communities through Internet Saathi

Scope of work

Localities

Khedbrahma, Santrampur & Dahod

Areas of Work

Localities

Dhadgaon & Sakri

Areas of Work

Localities

Harichandanpur

Areas of Work

 

Localities

Hazaribagh, Deoghar, Dhumka, Kunti & East Singhbhum

Areas of Work


Gujarat
Maharashtra
Odisha
Jharkhand
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Key Principles of Mission 2020 Program

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1. Building Vibrant Community Institutions to spearhead development actions taken in community.

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2. Market – oriented interventions drive the income enhancing programs.

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3. Demand- led interventions are undertaken for the promotion of livelihood prototypes.

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4. Innovations, not stereotype interventions are introduced to strengthen programs.

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5. Convergent multi-sectoral plans are implemented which substantiate income enhancing programs with quality of life improvement efforts.